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NEWS:


County businesses need to lead others to success
Published Dec. 11, 2003  www.gazette.net

Everyone agrees that Prince George's County is at a crossroads where economic development, service needs and limited new revenue will soon converge to create a synergy of uncertainty in the absence of vision and unity among divergent communities. 

There is also ample disagreement over how we should move to eliminate this uncertainty and create a clear path for market forces to work in a positive way. 

Let's begin with the premise that government, anywhere, can no longer solve all of the problems of a large and diverse county like ours. What is really needed is an image of where we collectively want this area to be in 2010, 2015 and beyond. We should not support any paradigm that does not embrace that image and how to get there. Just because we did something in the past is not sufficient reason to continue doing it in the future. Particularly, if it hasn't worked in the past. 

Steven Covey, author of the Seven Habits of Highly Successful People and world-renowned management guru, says we must "begin with the end in mind." You cannot set out to create something without first knowing what you want to create. Cobbling together various segments and weaving piecemeal, something as dramatic as a 20 year vision cannot be left to the fits and starts of a fragile political system. 

What kind of county do we want to be in the future? What kind of governmental structure will be appropriate? What kind of safety and health precautions and planning do we want to take and what will government's role be? What responsibility will the public and private sector be asked to share? What kind of public education system do we really want? What kind of economy do we expect to develop to serve over a million people who will be populating our county? All of these questions need to be answered definitively before we take off in many directions without knowing where we want to land in 20 years. 

At a recent forum sponsored by the Greater Prince George's Business Roundtable, Alice Rivlin, senior fellow at the Brookings Institution in Washington, revealed some very telling data gleaned from the 2000 census. 

From 1995 to 2000, about 154,000 people moved out of the county. About 178,000 moved in. The incomes of these moving in were often less than those moving out and residents with high school and college degrees moved out at a higher rate than was being replaced with in-migrants. Unemployment among the in-migrants was also relatively high. 

These data present many challenges for a county in desperate need of additional new revenue and more services. If anything they represent the tip of the iceberg. That's exactly why work on a clear and concise vision for the future needs to begin today. 

In their book, Grassroots Leaders for a New Economy the authors say the work is the "story of people building vital, resilient economic communities in turbulent times. It is the story of what they have to teach us, as a nation struggling to rebuild our civil society." They talk about the collaborative efforts of the civic entrepreneurs who understand the linkage between a vibrant economy and the revenue it generates to meet service demands. They understand that building relationships with business and government and many others is a far superior way to grow the tax base of a community than to enjoy the instant gratification of a headline or name in print by throwing a bomb or demonizing business as greedy and detached. 

Such actions have often hindered the efforts of well meaning elected officials, planners and businesses to market the county in a positive way. It matters far less that a business owner lives in the county than if they are connected to the county. It doesn't matter that businesses want to make a profit. It matters more if they help to guide others along the path of success. It matters more if they help to guide others along the path of success by being stakeholders in our institutions and mentors helping to educate and develop our human resources. 

M.H. Jim Estepp is president and CEO of the Greater Prince George's Business Roundtable.

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